Deep PlayStudio / UK + India
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← The project reel8 weeks / Leicester

Booking and retention workflow

Salon Booking System

A cleaner booking flow, reminder system, and service-page stack for a growing East Midlands salon.

ClientAppointment-led salon
IndustryBeauty & Wellness
0131%

Fewer no-shows

022.4x

Faster booking response

031

Unified booking flow

01 / The business problem

We converted a contact-form-led salon website into a real booking system with deposits, reminders, service breakdowns, and better enquiry routing.

Software ↗Marketing ↗Leicester ↗
02 / Problem, build and result

What changed.
And how we changed it.

01

The challenge

Demand existed, but the booking journey created too much admin. Clients had to call, message, or fill broad forms to secure an appointment.

  • Staff spent too much time manually confirming and rearranging bookings.
  • No-show protection was unreliable because deposits were inconsistent.
  • Service pages did not help local visitors understand the offer quickly.
02

What we built

We created a booking flow tied to service pages, deposits, confirmations, and reminders, with clearer package presentation for both new and repeat clients.

  • Service-specific booking journeys with deposit logic.
  • Reminder and confirmation flow to reduce missed appointments.
  • Offer-led page structure for treatments, packages, and local search intent.
03

Business outcome

The salon gained a booking system that reduced admin load while improving the customer experience from discovery to payment.

  • Less manual coordination around reschedules and confirmations.
  • Clearer conversion path from service page to secured appointment.
  • Better data on high-demand services and booking behaviour.
03 / The system

The technology and operating components delivered.

  • 01Next.js
  • 02Stripe deposits
  • 03Automated email flow
  • 04Service landing pages
Engagement profile
Client type
Local service business
Industry
Beauty & Wellness
Timeline
8 weeks
Lead capability
Software

This engagement model is relevant when customer demand, internal delivery and reporting need to improve together—not through another disconnected tool.

04 / Explore a similar need

Choose the service, industry or market closest to your problem.

Industry + market

Salons & Clinics in Leicester

Lead capability

Software

Local context

Leicester & East Midlands

Agreed scope

Open payment hub

Related outcomes

Compare another problem and delivered result.

01

Hospitality SME

Restaurant Ordering Platform

38% Direct order share02

Healthcare SME

Clinic Local Growth System

4 Core service pages rebuilt03

Academic project team

UK Capstone Mentoring Sprint

1:1 Mentoring track
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